Seth Kniep, co-founder of Just One Dime, manages over $100 million in annual Amazon revenue. However, it wasn’t always this way. Seth had to struggle through great financial adversity to get where he is today. He had to fight his way up through the system, working hard day in and day out, and in the beginning certainly without the paycheck to back up this kind of hard work. When working a position for Apple, Seth truly could not catch a break, though he had done all that was possible, he received a foreclosure notice on his home. Continuing to give all he had, Seth proposed a solution for many customer related qualms in a presentation to a superior. Unfortunately, his ideas were not given the time of day, and this rejection took a great toll on his mental health and close relationships.
Little did he know, just a few months later, everything would change. The final straw was when Seth’s boss shamed him in front of his own subordinate in a digital meeting. Driven by fear of getting in trouble with HR, they had made him the scapegoat. This was the final straw for Seth, he would not remain a pawn in someone else’s game. It was time for him to make his own money, on his own terms.
From here Seth dove into Dave Ramsey’s teachings on how to crush your debt, and learned lots about ecommerce. One day he had a thought while rifling through the loose change kept in his car. Seth became specifically transfixed by the dime, recalling it of course to be the smallest coin with the highest value. What came next for Seth would be the beginning of a new era.
Seth had to go through many different jobs and paths to make it past this point to where he is today. This included much buying and reselling (most successfully on Amazon), driving for independent transportation services like Uber or Lyft, and as things started to take off Seth even began to sublease condos for the use of AirBnB. Finally, through his successful endeavors, people around him began to ask for pointers and tips on how they could make money selling off of Amazon themselves. As Seth taught his closer peers, the interest in his teachings began to grow exponentially. Eventually, he and his son would build a full on training course to truly help those looking for guidance in how to sell on Amazon FBA while being able to subsequently turn a profit. After his students began to find great success as well, Seth received a call from Amazon.