It is clear when someone is driven by passion and creativity. Their products showcase determination and talent. The producer of that product enjoyed creating it, and in being able to sense this, the product succeeds.
That is how it is in the world of music, where many entrepreneurs and dreamers hustle to make a living and reach their goals. This is the case of Rob Roots, known as Flow 187. He was born in Queens, NY, but also lived in Florida, Georgia and now California. He was first introduced to music when he was 12 years old, and assisted the engineering of music sessions for rappers and singers.
In “Falling Isn’t Failing”, Rob shares some of his experiences growing up with the goal of teaching youth how to set and achieve goals, and how to turn obstacles into opportunities. After the success of his book, Rob continued to grow his brand in many different niches within the music industry, such as videography, photography, talent bookings, songwriting, and music production.
In addition to working in the entertainment and music business, Rob also launched a new cannabis strain called “Potent Roots.” This strain has caught the attention and endorsement from major celebrities such as George (Boston George) Jung, LOX, Jadakiss, Styles P & Sheek Louch, Blacc Chyna, Cookies Melrose Owner, Daz Dillinger from Snoop Doggs’ DPG, and Jason Weaver.
Rob admits that when you start a business or a new brand, there are many challenges and successes, but as he says in his book, failing isn’t falling and in order to achieve success in life and business, you have to be resilient and consistent. Another crucial element in achieving success is mindset.
Rob’s advice to those starting a business is to study their market first, rather than entering the industry blindly. He also advises to start but do not quit unless you see it is not for you or you no longer have a passion for it.
Success for Flow 187 is setting a goal and doing your best to achieve it, as well as holding yourself accountable in the process of achieving the goal. The biggest obstacle in this process will be getting distracted. In fact, Flow 187 manages multiple businesses and brands, and sometimes it is hard to find time to fully get engaged in his music. It is important to manage this obstacle in order to obtain or maintain financial freedom–the ability to create more opportunities while being able to provide your family with a financially stress-free lifestyle, according to Rob.
Flow 187’s next projects include building Youth Development Workshops, as well as music, health and wellness brands. He will also be releasing a new self-titled hip hop album “Flow 187” featuring music produced by him and featuring exclusive names.
Rob Roots, aka Flow 187, is clearly driven by passion and creativity. He knew since he was a child that just getting a job to pay the bills was not going to make him happy.
To follow his journey and keep up with his new music releases and projects, go here.