High performance is key when aiming for productivity in any business. In the case of the real estate industry, it is crucial for realtors to be able to perform well — especially given that approximately 90% of realtors quit after their first year in the industry.
Both are successful serial entrepreneurs. Mike first involved got in the industry when he created his own duct tape wallet business in the 5th grade. In the case of Franco the introduction to the industry came later when he was 22 years old and decided to open his own café.
While Franco eventually joined the real estate business, achieving several awards with RE/MAX, and creating his own business coaching company, Mike became a Certified High Performance Coach and traveled to multiple places to speak in public. With High Performance Agent, they are combining their expertise to serve the real estate world.
One of the main motivations for this venture was the fact that most realtors give up on the industry after a year. In reality, this is due to the industry being very demanding, and so having a high performance capacity can help realtors all over.
For both Franco and Mike, success means being able to help and serve others, as well as having the opportunity to choose what you want to do all the time. In order to achieve this, multiple challenges and obstacles have to be overcome, such as society’s judgment of whatever your venture is, and being able to break through and endure the turbulent road of entrepreneurship.
To achieve this, Franco and Mike have multiple advises. On the one hand, mindset is crucial. Franco says, “ It is the absolute most important aspect to have a positive, focused and certain mindset so you can develop the mental fortitude to succeed.” Similarly, Mike believes that without a strong mindset, it is virtually impossible to survive pushback.
For those starting their own business, Franco advises to follow the 4 S’s: state, story, strategy and service.
On a similar note, Mike advises to find something unique in an industry that you can contribute to one way or another, specialize in it and improve it.
In the hands of Franco and Mike, High Performance Agent is expected to become North America’s largest coaching company. It focuses on providing results to its clients, in the form of successful coaching that fosters clients’ success in the real estate industry.
No one is more qualified to coach realtors than Franco and Mike, who themselves have lived through the experiences through which they earned the necessary expertise to make it in the real estate world.